Begijnhof, 8000 Brugge, Belgium
- Transmission 7-Speed Automatic
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- Drive Rear Wheel Drive
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- Mileage n/a
Often described as a large family sedan for the 1995 European standards, the Carisma was more of a compact-sized vehicle built on the same…
Often described as a large family sedan for the 1995 European standards, the Carisma was more of a compact-sized vehicle built on the same platform as the Volvo S40.
Mitsubishi needed a car to compete in the European mid-size sedan segment against Ford Mondeo, Renault Laguna, or Volkswagen Passat. But it couldn’t do that on its own, and, together with Volvo, it built a common platform and shared engines and technologies. Volvo already had some agreements with Renault, and that helped the two carmakers offer diesel versions for the Mitsubishi Carisma/Volvo S40. Apart from the technical platform, the two vehicles didn’t share aesthetic or stylistic features.
Mitsubishi missed the opportunity to offer a car with a bold stance. Despite its curved headlights and split grille look, it wasn’t what the European customers were looking for. A British company, TWR (Tom Walkinshaw Racing), imagined a slightly modified version of the Carisma and showcased it at the 1995 London Motor Show. Unfortunately, that remained as concept-car only.
Inside, Mitsubishi didn’t consider that the car should feature an elaborated design and high-quality materials. It tried to make the car cheaper than the competition, but that was too obvious. Unlike the Mondeo, which was available with leather-wrapped interior and soft materials, the Carisma showed fabric upholstery and hard plastic.
Under the hood, the Japanese carmaker made another mistake. It tried to offer the car at a competitive price, but that made them install a 1.3-liter engine in a vehicle considered “large” for those times. The 1.9-liter turbodiesel carried-over from Renault was considered a better alternative, but it wasn’t enough to boost the car’s sales. In 2004, Mitsubishi decided to pull the plug from the Carisma lineup.
Begijnhof, 8000 Brugge, Belgium
Begijnhof, 8000 Brugge, Belgium
Begijnhof, 8000 Brugge, Belgium
Begijnhof, 8000 Brugge, Belgium
Begijnhof, 8000 Brugge, Belgium
Begijnhof, 8000 Brugge, Belgium
Begijnhof, 8000 Brugge, Belgium
Begijnhof, 8000 Brugge, Belgium
Begijnhof, 8000 Brugge, Belgium
Begijnhof, 8000 Brugge, Belgium
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